As a furniture business, there are a lot of factors you need to consider. These include storage space, display space, logistics, and much more. All of this can add up and consume a large part of your budget and even your revenue as a whole. So, you can’t just outright spend big chunks of money on marketing your business. Instead, you have to be more careful about your budget, and make sure you’re still carrying out your marketing in the best way possible.
Here are a few cost-effective marketing tips to help you promote your furniture business.
Optimize your website
This should be the first step in any industry. Check whether your website is easy to navigate and if there are any broken links or buttons. In addition, update your contact information there and see whether your online store is running correctly. Your inventory should be updated, and old items should not be showing up.
In addition, you should design your landing pages in such a way that they give your audience all the information they need without cluttering things up. Make good use of blank space, imagery, and tabs.
Use local SEO strategies
An all-encompassing SEO strategy may be too expensive, especially for a furniture business. Instead, focus on your local SEO efforts. Update your Google My Business profile, update your website, reach out to local blogs and news pages, and find keywords which work best locally.
This will require less resources and you can get access to keywords which are more specific and easier to target. You should also make sure your location information is up to date, and that you respond to any local link building requests which seem feasible.
Start up a blog
This is a free and easy way to reach out to your audience. Add a blog to your website and write articles which share your expertise in your field. Let people know how to take care of their furniture, give them interior design tips, show them the benefits of various materials.
This blog will also serve as an excellent platform for link building opportunities. Instead of having to pay to get your links on various websites, you can offer link exchanges. This will help you save money and also expand your outreach.
Utilize your social media platforms
You don’t have to spend a lot of money to make your social media outreach successful. What really works is a well-planned approach to social media marketing. Come up with defined campaigns and create a series of posts relevant to these campaigns. Save money on hiring design professionals by using the furniture poster templates on PosterMyWall. These will give you attractive designs you just have to customize a bit.
In addition, you can share these designs across most social media platforms without manually having to resize them. Just download the right dimensions or share these designs directly to your social media platforms, with well-written captions and tags in place.
Get listed on online directories
Online directories such as Yelp are a great way to promote your furniture business without breaking the bank. You just have to set up your profiles there and enable ratings and reviews. In most cases, your customers will do the rest for you with their feedback.
What you need to do is reply to this feedback and let people know you care what they want. Try to keep your ratings high on these directories by engaging with your audience and making any changes you can.
Create an email newsletter
Email marketing campaigns require a bit of setup, but don’t cost you in the long run. You just need to curate your email lists and remove any irrelevant email addresses from them. In addition, categorize your email lists into separate segments and target each one according to its needs.
When sending out emails, do conduct some A/B testing. This will help you choose the best possible designs and subject lines to use for your whole audience rather than simply rolling out ineffective designs. Pick a customizable and easy to use email newsletter template and plug in your content in every edition of the newsletter. Save this template for all future use, so that you don’t spend time and resources on designing things from scratch every time.
Partner with micro-influencers and businesses
Affiliate marketing can be quite effective if you do it properly. So, pair up with influencers and local businesses. Have them praise your furniture business in exchange for you giving them a shout out as well.
To save money, opt for micro-influencers instead of paying the hefty fees most large-scale influencers now charge. This will help you stay within budget and still expand your audience beyond your current means.
In conclusion, there are many cost-effective ways to market your furniture business really well. So, you don’t have to worry if you’re on a limited budget. You can do a lot with quite a little.