Social media is well-established as an influential marketing tool. Businesses often use photos to promote their products or services to potential customers. Branded images, stock photos, and personal photos are all types of visual content that companies may use in their marketing and branding efforts.
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Branded images
These are images that have been specifically created to represent a brand or product. They may include the brand’s logo, colors, and other elements that are unique to the brand. Branded images are typically used in marketing materials such as advertisements, social media posts, and website graphics. They help to create a consistent and recognizable brand identity.
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Stock photos
Stock photos are the creation of professional photographers, which are made available at affordable rates for others to use. They can be licensed for a fee or used for free depending on the source. Stock image is often used in marketing materials to illustrate a concept or add visual interest.
They are typically not specific to a particular brand but on Planet Stock Photo you will find a vast collection of impressive photographs connected with numerous niches.
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Personal photos
Personal photos are images that are taken by individuals, such as employees or customers, and used by a company in their marketing efforts. They may include photos of products being used by customers, behind-the-scenes shots of the company’s operations, or other candid images. Personal photos can help to humanize a brand and create a more personal connection with customers.
In summary, branded images are specifically created to represent a brand, stock image can be licensed at affordable price for use, and personal photos are candid images taken by individuals that can add a personal touch to a brand’s marketing efforts.
5 benefits of stock images for social media
- Cost-effective: Stock images are readily available at significant low cost in comparison to hiring a professional photographer or graphic designer. This makes them a cost-effective option for social media content writers who need high-quality visuals but have limited budgets.
- Time-saving: Stock images are readily available and can be downloaded instantly. This saves time for social media content writers who need to create content quickly and efficiently.
- Variety: Stock image libraries offer a wide range of images to choose from, including different styles, themes, and formats. This allows social media content writers to find the perfect image to match their content and brand.
- Professional quality: Stock images are created by professional photographers and graphic designers who have the expertise to create high-quality visuals. This ensures that social media content writers have access to professional-grade images that can elevate the quality of their content.
- Legal protection: Stock image libraries provide legal protection for social media content writers by offering images that are licensed for commercial use. This helps content writers avoid copyright infringement and other legal issues that can arise from using unlicensed images.
Stock image works on social media but it’s important to consider the context in which they are being used and ensure they are of high quality and relevant to the message being conveyed.
Incorporating original visuals or creating custom graphics can also help to increase engagement and outshine from competition.
